They say, “A single image can convey a thousand words. Best Way to Optimize Images for Google Image Search SEO? Images can represent each part of ours.
life. As per stats, 19% of the total Google searches return with images. Showing a huge
transformation, in the way Search engine responds to specific queries. An image helps users to
better understand the ideas, concepts and soothes the overall reading. Overall, Images are the
graphic presentation of the topic, pages, or any web page content.
Adding the right image can bring more attention from users and complement the SEO process as
well. Using SEO Agency In Delhi can help your business fulfill its potential with tremendous
success ahead. Graphics/images play a crucial role in Web 2.0 platforms and using them in SEO
adds more attraction to users.
There are different industry standards, search engines practices, and general SEO rules. Here are
the best ways to optimize images for Google Images SEO and enhanced scope.
1. Image Format Best Way to Optimize Images for Google
First and foremost is the image format should be perfect for indexing. There are many file types
accepted by search engines. Google officially supports the following format for web images:
GIF, JPEG, PNG, BMP, SVG, and WebP.
Each of these image formats has specific characteristics and benefits.
PNG: offer high quality though have an additional file size.
JPEG: is the most popular and recognized image format used online.
WebP: has become the number one choice for their wide support by Firefox and Chrome
browser both.
GIF: can help you to add multiple slides, small animations, etc., within a single frame.
There are several indexing issues seen with SVG and BMP format being discarded by modern
usage.
2. Image Size Compress Best Way to Optimize Images for Google
Image size is another factor that can affect your SEO score. Compression of the images while
maintaining the quality is a suitable choice. There are many ways to reduce image size without
affecting its quality. Image Software, online websites, image convertors, and
Large images size can hamper the webpage loading time. You can use image compressing sites
or 3rd party plugins to lower the image size and use them on the web page.
Many platforms also use a separate CDN to load their website images. Thus helping the web
page to load quickly by completely offloading them to an external server.
3. Unique Images
You might still be using the same free stock images as others. But using newer unique images
gets more preference in search engines. You must build custom images to give users an enhanced
user experience.
In the last decade, we have seen the emergence of multiple platforms that offers premium images
for website use. Premium Image platforms such Shutterstock, Getty, etc., have a wide range of
images available in multiple sizes. You can search on these sites to get specific industry-based
images. Best Way to Optimize Images for Google Image Search SEO?
Subsequently, the user experience also improves with images to match with content and topic to
keep visitors interested.
4. Copyright Issues
You must avoid the copyright path for taking the images from other sites. Taking the same
images can put bring expensive image lawsuits for your business.
There are multiple sites that offer free images. Even Google also provides search for free
reusable images on their search engines.
As per the Digital Millennium Copyright Act (DMCA), image owners can issue notices for
image copyrights.
5. Image names
Google crawls the files by their name and format. Generally, it is a good practice to write
descriptive and keyword-filled image names to complement the SEO process.
By default, CMS and other hosting providers might name the files as random numbers. These
will not help your content or image indexing. Using the right name can bring the images to
appear in precise searches as well.
So images for content that coffee brewing can be optimized by naming them coffee-brewing-
elements or coffee-brewing-process.
6. Optimizing image alt text
Alt text attribute in Image tag provides search engine a description of the graphic. You should
write SEO-friendly image alt text attribute to complement your SEO activities.
Alt tags also appear by default on the image spaces if the browser is not able to display images
properly. Alt-text is necessary as per the American Disabilities act for people who can’t see
images. These optimized alt texts can precisely help disable to take indications to understand the
images.
Alt attribute within IMG tag now is a standard on-page activity and provides Google Search with
the description to index images precisely.
7. Image File Structure
As per the latest Google engines updates, image file structure can boost your image indexing
presence in the SERPs. Here file path and file name are crucial factors for image SEO.
Especially for E-commerce SEO, when you have hundreds and thousands of products, using
category folder names such as /shirts/, /kids/, etc., can complement the overall SEO process. You
will see all the product images indexed and get more impressions from search engines.
8. Define the image dimensions
Images should always be well-defined by their width and height. Moreover, it helps in
optimizing the user experience. Especially if you are using AMP or PWAs, image dimensions
are necessary as per the standard procedures.
Also for Videos, Width and height elements are necessary are crucial in keeping perfect
viewable size for users.
Image dimension with perfect sizes is a factor for Core web vitals – the latest update for web
page speed as per the Google search engines. Most businesses today opt for SEO Services to
help their advertising material for their campaigns. You must use professionals to build precise
images to boost your return on investment (ROI).
9. Complement Page Title and Description
The latest Google algorithm updates show that image indexing runs parallel with the page title and description. Google will rank your images by understanding all the on-page optimizations, keywords, page
structure, content, structured data, etc. So you need to make sure to align all these elements in the
on-page SEO part to deliver impeccable performance.
10. Responsive images
Google Search Engines now follow a mobile-first index policy. So make sure to build responsive
images to fit as per the user’s device. These images must be identical for all browsers and
devices to avoid confusion from search engines in indexing them.
Many new CSS rules and attributes provide different combinations to make images responsive
for web browsers. You can also use software and tools to check the responsiveness of pages
concerning images.
11. Images in Sitemap
Most of the modern sitemaps follow the image sitemap policy. Adding an image path in the sitemap can further enhance image search presence. Best Way to Optimize Images for Google Image Search SEO?
WordPress plugins such as Yoast and RankMath provide image-specific sitemap solutions to
ease indexing in search engines.
You must use an end-to-end SEO Company in Delhi that covers all the latest rules, algorithms,
and industry practices to deliver exceptional performance.
Conclusion
Images have become a major part of SEO strategy. Optimizing them can help complement your
promotional activities and gain more traffic from search engines. These different methods
provide all the precise ways to optimize SEO as per search engine standards.
AP Web World is a leading Digital Marketing Agency in Delhi offering an end-to-end solution
for online businesses to get the topmost ranking in Search Engines.